TY  - BOOK
AU  - Egan,John
TI  - Relationship marketing: exploring relationship strategies in marketing 
SN  - 0273686232 (pbk. : alk. paper)
AV  - HF 5415.55 EGA
PY  - 2004///
CY  - Harlow England
PB  - Financial Times/Prentice Hall
KW  - Relationship marketing
N1  - Includes index
ER  -