@book{2154,
	author = {Lehmann, Donald R. and Winer, Russell S.},
	title = {Analysis for marketing planning /},
	publisher = {Irwin,},
	year = {c1997.},
	series = {The Irwin series in marketing,},
	address = {Chicago :},
	edition = {4th ed.},
	note = {Includes index.}
}