Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 

 - 4th ed. 
 - Chicago :  Irwin,  c1997. 
 - xi, 211 pages :  Illustrations ; 
 - The Irwin series in marketing, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256214425 (recycled paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - United States - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / LEH