TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
T2  - The Irwin series in marketing,
SN  - 0256214425 (recycled paper)
AV  - HF 5415.13 LEH
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing - United States - management
N1  - Includes index
ER  -