Guiltinan, Joseph P. <br/><br/>
Marketing management :  strategies and programs / 

 - 4th ed. 
 - New York :  McGraw-Hill,  c1991. 
 - xvii, 449 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070489424 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / GUI