@book{2156,
	author = {Kotler, Philip.},
	title = {Ten deadly marketing sins :},
	publisher = {John Wiley & Sons,Inc.,},
	year = {c2004.},
	address = {Hoboken, N.J. :},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/bios/wiley047/2003026035.html}
}