Kotler, Philip. <br/><br/>
Ten deadly marketing sins :  signs and solutions / 

 - Hoboken, N.J. :  John Wiley & Sons,Inc.,  c2004. 
 - viii, 152 pages: 
<br/><br/> Includes index. 
<br/><br/>Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology. 
<br/><br/><label>ISBN: </label>0471650226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / KOT