01302cam a22001934a 4500 0 0 0 GIMPA GIMPA REF 2005-11-15 Purchase 0 HF 5415.13 KOT 43917 2022-12-09 2022-12-09 BK 2156 2156 0471650226 HF 5415.13 KOT Kotler, Philip. Ten deadly marketing sins : signs and solutions / Hoboken, N.J. : John Wiley & Sons,Inc., c2004. viii, 152 pages: Includes index. Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology. Marketing - management. http://www.loc.gov/catdir/bios/wiley047/2003026035.html http://www.loc.gov/catdir/description/wiley041/2003026035.html http://www.loc.gov/catdir/toc/wiley041/2003026035.html BK