signs and solutions Kotler, Philip. creator text Hoboken, N.J John Wiley & Sons,Inc. c2004 monographic viii, 152 pages: Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology. Includes index. Marketing - management HF 5415.13 KOT 0471650226 http://www.loc.gov/catdir/bios/wiley047/2003026035.html http://www.loc.gov/catdir/description/wiley041/2003026035.html http://www.loc.gov/catdir/toc/wiley041/2003026035.html http://www.loc.gov/catdir/bios/wiley047/2003026035.html http://www.loc.gov/catdir/description/wiley041/2003026035.html http://www.loc.gov/catdir/toc/wiley041/2003026035.html