TY  - BOOK
AU  - Kotler,Philip
TI  - Ten deadly marketing sins: signs and solutions 
SN  - 0471650226
AV  - HF 5415.13 KOT
PY  - 2004///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons,Inc.
KW  - Marketing - management
N1  - Includes index; Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology
UR  - http://www.loc.gov/catdir/bios/wiley047/2003026035.html
UR  - http://www.loc.gov/catdir/description/wiley041/2003026035.html
UR  - http://www.loc.gov/catdir/toc/wiley041/2003026035.html
ER  -