Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, and control / 

 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1976. 
 - xi, 529 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0135579597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / KOT