@book{2180,
	author = {Kotler, Philip. and Armstrong, Gary.},
	title = {Principles of marketing /},
	publisher = {Pearson Prentice Hall,},
	year = {c2006.},
	address = {Upper Saddle River, N.J. :},
	edition = {11th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/toc/ecip055/2004029593.html}
}