01509cam a22002294a 4500 0131469185 9780131469181 0131968793 9780131968790 HF 5415 KOT Kotler, Philip. Principles of marketing / 11th ed. Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. xx, 651 pages : Illustrations ; Includes index. Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. Marketing. Armstrong, Gary. http://www.loc.gov/catdir/toc/ecip055/2004029593.html BK lcc 0 0 lcc 0 GIMPA GIMPA REF 2006-01-30 Purchase 0 HF 5415 KOT 44859 2022-12-12 2022-12-12 BK 2180 2180