Kotler, Philip. creator Armstrong, Gary. text Upper Saddle River, N.J Pearson Prentice Hall c2006 11th ed. monographic xx, 651 pages : Illustrations ; Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. Includes index. Marketing HF 5415 KOT 0131469185 9780131469181 0131968793 9780131968790 http://www.loc.gov/catdir/toc/ecip055/2004029593.html http://www.loc.gov/catdir/toc/ecip055/2004029593.html