01634cam a22002414a 4500020001500000020001800015020001500033020001800048050001700066100002000083245003000103250001300133260006300146300003700209500002000246505089200266650001501158700002101173856005801194942001201252952011301264999001501377  a0131469185  a9780131469181  a0131968793  a978013196879000aHF 5415bKOT1 aKotler, Philip.10aPrinciples of marketing /  a11th ed.  aUpper Saddle River, N.J. :bPearson Prentice Hall,cc2006.  axx, 651 pages :bIllustrations ;  aIncludes index.0 aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. 0aMarketing.1 aArmstrong, Gary.41uhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html  cBK2lcc  00102lcc40aGIMPAbGIMPAcREFd2006-01-30ePurchasel0oHF 5415 KOTp44859r2022-12-12w2022-12-12yBK7i  c2180d2180