Kerin, Roger A. <br/><br/>
Contemporary perspectives on strategic market planning / 

 - Boston :  Allyn and Bacon,  c1990. 
 - x, 453 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0205123015  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - planning.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / KER