00461cam a2200157 a 4500020001600000050002000016100002000036245006100056260003900117300003600156500002000192650002600212650002400238700002000262700002100282  a0205123015 00aHF 5415.13bKER  aKerin, Roger A.00aContemporary perspectives on strategic market planning /  aBoston :bAllyn and Bacon,cc1990.  ax, 453 pages :bIllustrations ;  aIncludes index. 0aMarketing - planning. 0aStrategic planning.1 aMahajan, Vijay.1 aVaradarajan, P.