TY  - BOOK
AU  - Kerin, Roger A.
AU  - Mahajan,Vijay
AU  - Varadarajan,P.
TI  - Contemporary perspectives on strategic market planning
SN  - 0205123015 
AV  - HF 5415.13 KER
PY  - 1990///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing - planning
KW  - Strategic planning
N1  - Includes index
ER  -