00626cam a2200193 a 4500952010700000999001500107020001600122050002000138100002000158245006100178260003900239300003600278500002000314650002600334650002400360700002000384700002100404942000700425  001040aGIMPAbGIMPAcREFd2006-01-30ePurchasel0oHF 5415.13 KERp44848r2022-12-12w2023-02-23yBK  c2207d2207  a0205123015 00aHF 5415.13bKER  aKerin, Roger A.00aContemporary perspectives on strategic market planning /  aBoston :bAllyn and Bacon,cc1990.  ax, 453 pages :bIllustrations ;  aIncludes index. 0aMarketing - planning. 0aStrategic planning.1 aMahajan, Vijay.1 aVaradarajan, P.   cBK