Spence, Edward. <br/><br/>
Advertising ethics / 

 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2005. 
 - xiii, 140 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/>Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising. 
<br/><br/><label>ISBN: </label>0130941212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - moral and ethical aspects.
<br/><br/><label>LC Class. No.: </label>HF 5831  / SPE