Spence, Edward. creator Van Heekeren, Brett. text Upper Saddle River, N.J Pearson/Prentice Hall c2005 monographic xiii, 140 pages : Illustrations ; Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising. Includes index. Advertising - moral and ethical aspects HF 5831 SPE 0130941212