00987cam a22001814a 4500020001500000050001700015100002000032245002500052260006300077300003900140500002000179505039600199650004500595700002500640942001200665952011300677999001500790  a013094121200aHF 5831bSPE1 aSpence, Edward.10aAdvertising ethics /  aUpper Saddle River, N.J. :bPearson/Prentice Hall,cc2005.  axiii, 140 pages :bIllustrations ;  aIncludes index.0 aEthical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising. 0aAdvertising - moral and ethical aspects.1 aVan Heekeren, Brett.  cBK2lcc  00102lcc40aGIMPAbGIMPAcREFd2008-01-29ePurchasel0oHF 5831 SPEp53304r2022-12-14w2022-12-14yBK7i  c2238d2238