@book{2245,
	author = {Hendon, Donald W.},
	title = {Classic failures in product marketing :},
	publisher = {NTC Business Books,},
	year = {1992.},
	address = {Lincolnwood, Ill., USA :},
	note = {Originally published: New York : Quorum Books, 1989.},
	url = {http://www.loc.gov/catdir/description/mh041/92001183.html}
}