Hendon, Donald W. <br/><br/>
Classic failures in product marketing :  marketing principles violations and how to avoid them / 

 - Lincolnwood, Ill., USA :  NTC Business Books,  1992. 
 - 205 pages : 
<br/><br/> Originally published: New York : Quorum Books, 1989.  Includes index. 
<br/><br/><label>ISBN: </label>0844234583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Business failures - United States.<br/>Marketing - United States.<br/>New products - United States.
<br/><br/><label>LC Class. No.: </label>HF 5415.15  / HEN