marketing principles violations and how to avoid them Hendon, Donald W. creator text Lincolnwood, Ill., USA NTC Business Books 1992 monographic 205 pages : Originally published: New York : Quorum Books, 1989. Includes index. Product management Business failures - United States Marketing - United States New products - United States HF 5415.15 HEN 0844234583 http://www.loc.gov/catdir/description/mh041/92001183.html http://www.loc.gov/catdir/description/mh041/92001183.html