TY  - BOOK
AU  - Hendon,Donald W.
TI  - Classic failures in product marketing: marketing principles violations and how to avoid them 
SN  - 0844234583
AV  - HF 5415.15 HEN
PY  - 1992///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Product management
KW  - Business failures - United States
KW  - Marketing - United States
KW  - New products - United States
N1  - Originally published: New York : Quorum Books, 1989; Includes index
UR  - http://www.loc.gov/catdir/description/mh041/92001183.html
ER  -