Lane, W. Ronald. <br/><br/>
Kleppner's advertising procedure / 

 - 17th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2008. 
 - xx, 829 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780132308298 0132308290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5823  / LAN