Altstiel, Tom. <br/><br/>
Advertising strategy :  creative tactics from the outside/in / 

 - Thousand Oaks, Calif. :  Sage Publications,  c2006. 
 - xvi, 389 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/>Copy and creativity - Getting started - Issues in a changing marketplace - Concepting - Design for writers - Campaigns - Headlines and taglines - Body copy - Print - Out-of-home - Direct mail - Radio - Television - Internet - Promotions and point of purchase - Business-to-business - Selling it. 
<br/><br/><label>ISBN: </label>1412917964 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5823  / ALT