01009cam a2200205 a 4500 1412917964 (pbk.) HF 5823 ALT Altstiel, Tom. Advertising strategy : creative tactics from the outside/in / Thousand Oaks, Calif. : Sage Publications, c2006. xvi, 389 pages : Illustrations ; Includes index. Copy and creativity - Getting started - Issues in a changing marketplace - Concepting - Design for writers - Campaigns - Headlines and taglines - Body copy - Print - Out-of-home - Direct mail - Radio - Television - Internet - Promotions and point of purchase - Business-to-business - Selling it. Advertising. Grow, Jean. http://www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html http://www.loc.gov/catdir/enhancements/fy0659/2005012623-t.html http://www.loc.gov/catdir/enhancements/fy0734/2005012623-b.html BK lcc 0 0 lcc 0 GIMPA GIMPA REF 2015-04-07 Purchase 0 HF 5823 ALT 64538 2022-12-14 2022-12-14 BK 2259 2259