creative tactics from the outside/in Altstiel, Tom. creator Grow, Jean. text Thousand Oaks, Calif Sage Publications c2006 monographic xvi, 389 pages : Illustrations ; Copy and creativity - Getting started - Issues in a changing marketplace - Concepting - Design for writers - Campaigns - Headlines and taglines - Body copy - Print - Out-of-home - Direct mail - Radio - Television - Internet - Promotions and point of purchase - Business-to-business - Selling it. Includes index. Advertising HF 5823 ALT 1412917964 (pbk.) http://www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html http://www.loc.gov/catdir/enhancements/fy0659/2005012623-t.html http://www.loc.gov/catdir/enhancements/fy0734/2005012623-b.html http://www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html http://www.loc.gov/catdir/enhancements/fy0659/2005012623-t.html http://www.loc.gov/catdir/enhancements/fy0734/2005012623-b.html