TY  - BOOK
AU  - Altstiel,Tom
AU  - Grow,Jean
TI  - Advertising strategy: creative tactics from the outside/in 
SN  - 1412917964 (pbk.)
AV  - HF 5823 ALT
PY  - 2006///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Advertising
N1  - Includes index; Copy and creativity - Getting started - Issues in a changing marketplace - Concepting - Design for writers - Campaigns - Headlines and taglines - Body copy - Print - Out-of-home - Direct mail - Radio - Television - Internet - Promotions and point of purchase - Business-to-business - Selling it
UR  - http://www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
ER  -