Quelch, John A. <br/><br/>
Cases in advertising and promotion management / 

 - 4th ed. 
 - Burr Ridge, Ill. :  Irwin,  c1994. 
 - xiii, 746 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256122725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - case studies.<br/>Sales promotion - case studies.
<br/><br/><label>LC Class. No.: </label>HF 5823  / QUE