TY  - BOOK
AU  - Quelch,John A.
AU  - Farris,Paul W.
TI  - Cases in advertising and promotion management
SN  - 0256122725
AV  - HF 5823 QUE
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Advertising - case studies
KW  - Sales promotion - case studies
N1  - Includes index
ER  -