Steel, Jon. <br/><br/>
Truth, lies, and advertising :  the art of account planning / 

 - New York :  John Wiley & Sons, Inc.,  c1998. 
 - xix, 298 pages :  Illustrations ; 
 - Adweek books, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471189626 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns - United States - planning.<br/>Advertising - United States.<br/> Advertising agencies - customer services - United States.
<br/><br/><label>LC Class. No.: </label>HF 5837  / STE