the art of account planning Steel, Jon. creator text New York John Wiley & Sons, Inc. c1998 monographic xix, 298 pages : Illustrations ; Includes index. Advertising campaigns - United States - planning Advertising - United States Advertising agencies - customer services - United States HF 5837 STE 0471189626 (cloth : alk. paper) http://www.loc.gov/catdir/bios/wiley042/97040334.html http://www.loc.gov/catdir/description/wiley033/97040334.html http://www.loc.gov/catdir/toc/onix04/97040334.html http://www.loc.gov/catdir/bios/wiley042/97040334.html http://www.loc.gov/catdir/description/wiley033/97040334.html http://www.loc.gov/catdir/toc/onix04/97040334.html