TY  - BOOK
AU  - Steel,Jon
TI  - Truth, lies, and advertising: the art of account planning 
T2  - Adweek books,
SN  - 0471189626 (cloth : alk. paper)
AV  - HF 5837 STE
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Advertising campaigns - United States - planning
KW  - Advertising - United States
KW  -  Advertising agencies - customer services - United States
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/wiley042/97040334.html
UR  - http://www.loc.gov/catdir/description/wiley033/97040334.html
UR  - http://www.loc.gov/catdir/toc/onix04/97040334.html
ER  -