@book{2281,
	author = {Perreault, William D. and McCarthy, E. Jerome},
	title = {Essentials of marketing :},
	publisher = {Irwin/McGraw-Hill,},
	year = {c1997.},
	series = {Irwin series in marketing.},
	address = {Chicago :},
	edition = {7th ed.},
	note = {McCarthy's name appears first in previous ed.}
}