Perreault, William D. <br/><br/>
Essentials of marketing :  a global-managerial approach / 

 - 7th ed. 
 - Chicago :  Irwin/McGraw-Hill,  c1997. 
 - xxvi, 613 pages :  Illustrations ; 
 - Irwin series in marketing. .
<br/><br/> McCarthy's name appears first in previous ed.  Includes index. 
<br/><br/><label>ISBN: </label>0256183414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / PER