TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global-managerial approach 
T2  - Irwin series in marketing
SN  - 0256183414
AV  - HF 5415 PER
PY  - 1997///
CY  - Chicago
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - McCarthy's name appears first in previous ed; Includes index
ER  -