Marketing / 

 - 5th ed. 
 - Chicago, Ill. :  Irwin,  c1997. 
 - xxxii, 736 pages :  Illustrations ; 
 - The Irwin series in marketing, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256189684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / MAR