TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing
T2  - The Irwin series in marketing,
SN  - 0256189684
AV  - HF 5415 MAR
PY  - 1997///
CY  - Chicago, Ill.
PB  - Irwin
KW  - Marketing
N1  - Includes index
ER  -