Lovelock, Christopher H. <br/><br/>
Services marketing / 

 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1991. 
 - xvi, 526 pages :  Illustrations ; 
 - The Prentice-Hall series in marketing, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0138070660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions - marketing.<br/>Service industries - marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.122  / LOV