Boyd, Harper W. <br/><br/>
Marketing management :  a strategic approach with a global orientation / 

 - 2nd ed. 
 - Irwin :  Chicago,  c1995. 
 - xvi, 555 pages :  Illustrations ; 
 - The Irwin series in marketing, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256125767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / BOY