TY  - BOOK
AU  - Boyd,Harper W.
AU  - Walker,Orville C.
AU  - Larréché,Jean-Claude
TI  - Marketing management: a strategic approach with a global orientation 
T2  - The Irwin series in marketing,
SN  - 0256125767
AV  - HF 5415.13 BOY
PY  - 1995///
CY  - Irwin
PB  - Chicago
KW  - Marketing - management
N1  - Includes index
ER  -