Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 

 - 12th ed. 
 - Chicago :  Irwin,  c1996. 
 - xxiv, 833 pages :  Illustrations ; 
 - The Irwin series in marketing, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256139903 0256206872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / PER