TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
T2  - The Irwin series in marketing,
SN  - 0256139903
AV  - HF 5415.13 PER
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Marketing - management
N1  - Includes index
ER  -