TY  - BOOK
AU  - Best,Rojer J.
TI  - Market-based management: strategies for growing customer value and profitability 
SN  - 9780132336536 (pbk. : alk. paper)
AV  - HF 5415.13 BES
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing - management
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0810/2008004557.html
ER  -