01767cam a2200193 a 4500 9780132720823 0132720825 HF 5429 BER Berman, Barry. Retail management : a strategic approach / 12th ed. Boston : Pearson, c2013. xxx, 589 pages : Illustrations ; Includes bibliographical references and indexes. Preface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index. Retail trade - management. Evans, Joel R. BK lcc 0 0 lcc 0 GIMPA GIMPA REF 2015-12-01 Purchase 0 HF 5429 BER 66318 2022-12-22 2022-12-22 BK 2391 2391