Dwyer, F. Robert. <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 

 - Boston :  Irwin/McGraw-Hill,  c1999. 
 - xxix, 670 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256221332 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / DWY