@book{2415,
	author = {Cravens, David W. and Lamb, Charles W.},
	title = {Strategic marketing management cases /},
	publisher = {Irwin/McGraw-Hill,},
	year = {c1999.},
	series = {The Irwin/McGraw-Hill series in marketing,},
	address = {Boston :},
	edition = {6th ed.},
	note = {Includes index.}
}